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As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan. Participants: marketing, product marketing, product management, sales, HR and sales enablement.
Why would everybody hire you as a consultant or anything. There will be a time and a place to sell, but before you have the opportunity to pitch, you have to get someone’s attention and so I think that that time and place becomes really important. Laura: I think another thing is the website. It is your most powerful tool.
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