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The scaling of customer data with AI and ML, either through data creation or resolution, is therefore a catalyst for better marketing that depends on deeper, more actionable insights and more transportable, available data sets. Put another way, the ability of these technologies to create new data is an exceptional expression of silo-busting.
Currently, we see only the tip of the iceberg of potential and already they are having amazing impacts in healthcare, financial services, retail, technology, transportation, consumer products and other sectors. As with the businesses we work for and with, Digitization will demand we transform sales and marketing.
Always seek to understand, seek more input, and consult your own tribe to decide what’s for you and what is not. Nikki Ivey is Cofounder of SDRDefenders and Head of Growth Development at Cultured Perspective, a Black owned Startup Consultancy. Become a great internal consultant and you will be able to create change!
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