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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

In other words, old content and offers you've created months -- even years -- ago has a huge potential to continue generating new leads now and in the future. SEO and Lead Generation. Below are eight tips to optimizing your landing pages for organic traffic and lead generation. Have a link-building strategy.

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Virtual events: The ultimate marketers’ guide

Martech

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Customers are educating themselves before contacting company salespeople. That means offering access to information about products and services online is essential in this environment.