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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

Jon’s session was filled with tons of great information on ABM from selecting accounts to creating engagement, marketing alignment, and measurement. What stood out to me that seemed like a no brainer was his idea to develop an account journey , like a buying journey but specific to an account not a contact. Contact Acquisition.

B2B 56
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The SaaS Playbook for Moving Up-Market

Sales Hacker

The ICP determines decisions across the company from the go-to-market to product strategy. I generally recommend that a company hires (or promotes) an exploratory enterprise sales rep to start to test the waters in bigger deals. Start with the company ICP, and then look at the contacts (titles) within the company.

Legal 87
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The world’s largest enterprises — including Mazda, IWG, Robert Bosch, and Rockwell Automation — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Media Contact. Stephanie Jackman. Public Relations Manager, Seismic. sjackman@seismic.com. There is a section that states.