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How to Market a Recruitment Agency: Top Strategies

Lead Fuze

URL structure: Keep URLs short, descriptive, and keyword-rich – this helps both users and search engines understand what each page is about. By staying in contact with previous customers and applicants, you can not only reinforce existing ties but also boost the chances of future business. Don’t forget those essential keywords.

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

While it may seem that your contacts are playing roulette with their inbox, you and everyone else is fighting to be one of the 10 opened emails out of the 121 your contact receives every single day. Cold emails are useful for other things too , including recruiting and networking. They’ll thank you for it. Sign me up.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What Is an Affiliate Network?

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Google Ads turns 23: A look back at the biggest changes and advances in search

Search Engine Land

“Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. Local Campaigns were introduced and aimed to drive in-store visits.

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. When you add an opportunity to your CRM (i.e. Selling to companies adds complexity to the Lead Source method.

B2B 131
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Google Ads turns 22: A look back at the biggest changes and advances in search

Search Engine Land

Changes to automated extensions include extensions being shown together, an “Automatically Created Extensions” report, and the ability to add them at ad group, campaign, or account level. Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks. million and 1.5

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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

Facebook is also the most popular social network with people over 65. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. This will make it easier for people to find and give you a neat vanity URL to share. Buffer has @bufferapp : Finally, add a call-to-action button.

CTR 134