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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

So I knew the basics of lead generation, and I built a landing page at HireMeHubspot.com that told people to "Sign up for the free webinar on why you should hire me". I should calculate the value of a lead and work my promotional efforts back from that? Read every blog article, watched every webinar. Dharmesh Shah.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Back to top ) How account-based selling works ABS is more collaborative than lead generation. Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials.

Sell 59