Martech

FEBRUARY 14, 2025

Track these impacts ruthlessly. When a platform promises better conversion rates, measure them. Start with one high-impact workflow like reducing churn in your most valuable segment. Your data analysts should speak the language of customer behavior, not just SQL. Customer lifetime value (CLV) matters even more.

Finance 115

Finance SQL Campaign GTM 115

Heinz Marketing

MARCH 29, 2021

And so it’s been really fun, to answer your question, it’s been super interesting and it’s been fun to be high impact as far as the Ambition right now. But did you make the high-quality calls? Like, Matt, what was the conversation that went sideways on you this week? Let’s talk about it.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

Hubspot

NOVEMBER 5, 2020

But what if, on the other hand, you had a testing tool that made it easy to set up and analyze experiments (with trustworthy data), and also imagine you prioritize to focus on only high impact tests. BigQuery is connected to Sheets, so we filter, clean, and blend the data with a quick SQL script.

A/B testing 83

A/B testing Territory Real Estate SQL 83

ConversionXL

JANUARY 28, 2020

No, you’re talking to who is available , without the ability to measure or know their impact, with only a smile, a suit, a piece of paper, and a few minutes of conversation to figure out things that have a massive long-term impact on your business. Does a visually impressive portfolio translate to high-impact design ?

Growth 70

Growth X-functional SQL UX 70

ConversionXL

JUNE 19, 2019

Conversions: what do we define as a quality conversion. The actual performance of impressions is the impact on visits/conversions that have seen impressions vs. visits/conversions that have not. You need to have visibility of every impression and how much it influenced your actual conversions.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90