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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

Jasom Lemkin: Georgia doesn’t suggest it. Truthfully, the facts in Georgia don’t suggest that it’s as big a problem as people thought. Do you ever looked back in Gmail or in whatever half-baked CRM people try to use and say, “Well, I didn’t see that one.” I doubt it. How do you find deals?

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Take a look at CRM data to see the problems and pain points your customers share. You can also organize contacts and track outreach using your CRM.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Learn how Revenue Cloud can help.

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. You can integrate your SPIFF objectives into your CRM platform, so your team has the information at their fingertips.

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What Is Social Selling, and How Does It Work?

Salesforce

Instead, your social channels are prime territory for building connections with new prospects and developing business relationships. Share and promote content. When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. Social selling isn’t usually about snagging one-and-done deals.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web.