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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

The top sales goals of 2022 are exceeding sales targets/quotas, making the sales process more efficient, upselling/cross-selling existing customers, winning more market share, improving sales/marketing alignment, and leveraging your CRM to its full potential. Goal 4: Winning More Market Share.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Kevin Alansky , Chief Marketing Officer at Higher Logic , says: "The virtual and digital-first world will continue in 2021 and possibly beyond. Many organizations have shifted their annual event and tradeshow to a virtual one. This has led to a flood in the number of virtual events and many people facing 'Zoom fatigue.'".