The Secret of Successful Account-Based Selling? Going After the Big Fish
Salesforce
MARCH 11, 2024
This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Building an ICP or buyer persona starts with data.
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