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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Take a look at CRM data to see the problems and pain points your customers share. You can also organize contacts and track outreach using your CRM.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

Pros of competition based pricing Cons of competition based pricing 5 steps to build a competition based pricing strategy What competition based pricing looks like in practice Unify sales, finance, and legal on the #1 AI CRM When sales, finance, and legal are disconnected, the customer feels the pain. Want to take the #1 CRM for a test drive?

Price 52
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. You can integrate your SPIFF objectives into your CRM platform, so your team has the information at their fingertips.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

4 scenarios when reminder emails are critical How to write a reminder email 3 reminder email best practices 3 reminder email templates to try How to automate reminder emails A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Take the free tour