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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. .

Promote 98
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Ads for cannabis are now allowed on Twitter

Search Engine Land

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Advertisers are only allowed to target geographical areas within the United States where they are authorized to promote cannabis products or services online.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. and Puerto Rico. Many retailers are launching RMNs, and not just big national chains. The impact on retail and ecommerce is growing, so marketers can’t ignore them. They’re all at different stages.

Retail 85
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Live From Mark Zuckerberg's #OculusConnect Keynote

Hubspot

presidential election, with particularly high scrutiny for how it will prevent such action from being taken again, and how it plans to curb the abuse of its targeted ad and promoted content technology. The company has been under a growing amount of pressure to answer questions about its possible involvement in the 2016 U.S.

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Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins

Hubspot

Just look at these stats for proof: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. Alaska, Hawaii, Puerto Rico –– sorry, you are out of luck. 7) Use Promotions. We all love a promotion. Customers appreciate it. 48 contiguous states.

Retail 42
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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

Price 52
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Tiered SPIFFs: Offer different levels of rewards based on how well salespeople perform.