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Google updates ad policies to allow more CBD promotions

Search Engine Land

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. .

Promote 99
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Ads for cannabis are now allowed on Twitter

Search Engine Land

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Advertisers are only allowed to target geographical areas within the United States where they are authorized to promote cannabis products or services online.

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. RMNs develop in different ways according to their customer base and the services they aim to provide. and Puerto Rico. The impact on retail and ecommerce is growing, so marketers can’t ignore them. They’re all at different stages.

Retail 90
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Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins

Hubspot

Just look at these stats for proof: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. And, with 66% of millennials using new mobile payment services, the process of mobile purchasing isn’t only seamless — it’s becoming commonplace. 7) Use Promotions.

Retail 46
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Is Competition Based Pricing a Winning Strategy?

Salesforce

If your goal is to capture more market share, consider a pricing strategy that undercuts competitors while promoting profitability. Tip: You might also consider promotions, coupons, and other customer benefits, such as free shipping, to generate more interest and sales. This can increase your sales and market share simultaneously.

Price 52
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Building an ICP or buyer persona starts with data.

Sell 59
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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

Ideal for: Motivating individuals and teams to push beyond the minimum goal Mystery SPIFFs: Keep salespeople guessing until the end of the promotion period. Sales Selected 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Please select at least one newsletter.