What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). It is more often a fixed-price agreement rather than an auction. Ease of use. Targeted device.
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