How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. Drive internal discussions and create a consensus in favor of an e-commerce firm. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite.
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