article thumbnail

Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. Ideal e-tailer profile. beforehand.

article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. Drive internal discussions and create a consensus in favor of an e-commerce firm. In” platform like Magento and BigCommerce and how it would impact: Go-live time and performance.

GTM 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. In 2020, US consumers spent nearly $710 billion on e-commerce , a year-over-year increase of 18%.

article thumbnail

Tier Sales: How B2B Sales Teams Win Tier 1 Accounts

Lead Fuze

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. I was able to convince my team that e-commerce is the way of the future. Go-live time and performance.

article thumbnail

17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Excel at both strategy and execution.

Product 127
article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

By introducing a new product or updating an existing one, businesses can tap into new customer segments or markets, ensuring a diversified and steady revenue flow. Ensure Communication Across Departments A product launch necessitates seamless communication across various departments, from product development to marketing.

Launch 59
article thumbnail

SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. People are buying and selling houses. Look at Model T sales or something.