ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Excel at both strategy and execution.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Product-led Growth.

E-commerce 79

E-commerce Construction Growth Price 79

Martech

MAY 16, 2022

When COVID hit, I hadn’t realized how much that in-person feedback was beneficial for our brand or how much it informed our entire go-to-market strategy. Get the daily newsletter digital marketers rely on. Post-COVID, we missed that instant feedback. Processing.Please wait.

E-commerce 90

E-commerce CRM Retail Promote 90

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”.

B2B 98

B2B Customers E-commerce B2C 98

SaaStr

FEBRUARY 13, 2024

This could be the first Go-To-Market hire where you’re still doing founder-led sales, or you still have a founder as the sales leader and a couple of AEs pushing to hire an SDR to supplement demand gen. For example, OpenStore is a Founders Fund portfolio company doing A/B testing with outbound to e-commerce.

E-commerce 70

E-commerce Networking A/B testing GTM 70

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Of course, CMOs can consult on specific needs.

Non-Profits 120

Non-Profits E-commerce Strategize Consult 120

Highspot

OCTOBER 23, 2023

Website traffic and engagement: For digital products or e-commerce launches, the influx of visitors and their interaction levels on the site can demonstrate success. Apptio’s Go To Market When gearing up for a product launch, Apptio can harness Highspot’s already implemented sales enablement capabilities to ensure success.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

JANUARY 7, 2021

Customer advocacy is one of the most powerful marketing tools any brand can have. For Rachel Hepworth, VP of Marketing at Pilot, it was a critical tactic that helped her accelerate Slack’s rise to market dominance and a cornerstone of Pilot’s go-to-market strategy today. Romain Lapeyre is CEO of Gorgias.

Non-Profits 98

Non-Profits E-commerce Drivers/motivators Growth 98

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. 15 to 20% are in collaboration, sharing E-Learning, even just e-commerce. The Squares absolutely, Yelp to some extent absolutely. So you could still reconcile those if you had to. March was rough. April, it grew 70%.

E-commerce 72

E-commerce Retail Real Estate Growth 72

Spiro Technologies

JANUARY 26, 2023

Because they’re out there with so many products and they set expectations about the way that e-commerce should be, but it seems like in your market, you need to take in a lot more detail than what they’re doing at Amazon. You also have an account management team too, so it’s not all just e-commerce.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

SaaStr

SEPTEMBER 20, 2019

So I was able to get my hands in a lot of different areas within the business, within marketing. Anything from, you know, e-commerce, to our first banner ads, emails, SEM, you name it, PR. And so, you know, if you think about where Zoom has come, I have been here going on five years now. Janine Pelosi: Hundred percent.

E-commerce 54

E-commerce Trust Start-ups SQL 54

Hubspot

JUNE 8, 2021

Due to the rapidly growing e-commerce industry, the Bureau of Labor Statistics projects sales occupations to drop 2% from 2019-2029. If the product you're supposed to sell isn't ready to go to market by the deadline, you'll be the one explaining the delay to potential customers. How to Start a Career in Sales.

Commission 77

Commission Territory Finance Inside sales 77

SaaStr

NOVEMBER 21, 2020

Both of us and our third co-founder, Jason Purcell, were at a company called Endeca, which was a search engine for e-commerce, exited to Oracle for over a billion dollars in 2011. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. If you’re e-commerce, boom, Demandware.

E-commerce 103

E-commerce Manufacturing X-functional Retail 103

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. 15 to 20% are in collaboration, sharing E-Learning, even just e-commerce. Jasom Lemkin: Let me ask you an inside baseball question on that strategy of going in seed, which is very attractive. March was rough.

X-functional 62

X-functional E-commerce Growth Retail 62

Heinz Marketing

AUGUST 25, 2020

Understanding factors like purchase timeframes, number of buying centers and members, as well as what level a purchase decision can be made can massively help marketers and sellers more effectively plan and go to market with the right content, message, channels and expectations in mind.

B2B 112

B2B Sell E-commerce Cross-sell 112

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. In B2C or e-commerce these problems exist, too. Was it the Facebook ad that helped us drive the sale? Or was it the blog, or the TV ad?

B2C 93

B2C E-commerce Tradeshows Commission 93

Sales Hacker

NOVEMBER 15, 2017

E-Commerce. E-Commerce is a field, platform, or environment where the buying and selling of goods and services are transacted online. Go-to-Market Strategy. Employee Engagement. Engagement. Enrichment. Enterprise. Gatekeeper. General Manager. Global Business Unit. Gatekeeper is a person (e.g.,

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

FEBRUARY 23, 2021

So, I worked my way up the go-to-market side of the engine. You get this real well-rounded view of what’s actually happening in the market. The gold star now is how quickly you adapt and how fluidly you can shift plans and resources to a new market if you see an opportunity. Surprises in the top job [17:32].

E-commerce 60

E-commerce Sales Commission Finance 60

Partners in Excellence

APRIL 16, 2013

While manufacturers have the capability of creating “lot sizes of 1,” it’s interesting that we still stick to “mass marketing” approaches. Before I go on, a lot of on-line e-commerce sites have been doing this for years. We need to focus less on markets and more on people.

Manufacturing 95

Manufacturing Customers E-commerce Healthcare 95

Sales Hacker

JULY 16, 2020

Partnerships create very low marginal CAC, and they scale brilliantly — two properties that are rising in demand given current market conditions. Have a look at this network map of the e-commerce partner ecosystem. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 96

Pipeline E-commerce Cross-sell Referrals 96

SaaStr

JULY 15, 2022

Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. They think they can hire these agencies to prove out sales and marketing, they can’t. E-commerce was so hot.

Growth 96

Growth Cross-sell Start-ups X-functional 96

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. We had this really sophisticated e-learning platform.

Sales 100

Sales E-commerce Technology Technology 100

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. I really do so appreciate that.

Sales 65

Sales Start-ups Meeting Follow-up 65

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anita Nielsen. It won’t happen overnight, but when it does? Rachael Rohn.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JULY 10, 2020

In a B2B context, you can imagine overlaying the concept of go-to-market fit which really outlines your approach and your playbook at every step of the way, from awareness to evaluation, purchase, and then pricing and renewals. E-commerce is on fire. It’s almost everyone in e-commerce. Look at Shopify.

E-commerce 76

E-commerce Price Start-ups Growth 76

SaaStr

AUGUST 19, 2020

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

E-commerce 101

E-commerce Price Start-ups Growth 101