Remove Cross-sell Remove E-commerce Remove Growth Remove Objectives and Key Results
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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.

GTM 81
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What Is Business Development?

The 5% Institute

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. What is business development, and why is it important?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This helps players achieve objectives consistently, even when team members change. Marketing strategy should detail: Goals and objectives. It should include: Key date calendar.

Campaign 149
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How to Align Your Sales Pitch with C-Suite Buyers

Openview

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. It’s surprisingly common for lower-level executives to not have a firm grasp of their own executive team’s big-picture objectives.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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7 Ways to do Drip Marketing for SaaS

ConversionXL

Unlike e-commerce, where the goal is to convert a visitor into a customer and then a repeat customer, SaaS has several opportunities to move customers up through several pricing tiers. Unlike e-commerce, you need to have emails that nudge prospects through each stage of the funnel. Growth is good, of course.