Remove Cross-sell Remove Go To Market Remove Represent Remove Teamwork
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Why we care about marketing management

Martech

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. Agile marketing management team development.

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SaaStr Podcast #345 with PagerDuty CMO Julie Herendeen

SaaStr

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

And we started to represent major consumer technology brands and then software brands. And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

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Executive Interview with John Steinert, CMO, of @TechTarget

SBI

Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY. And they crop up a lot down the line during ownership – so they impact cross-sell/up-sell a lot as well. Over the full 24 months, we need to promote teamwork, incremental progress and the efforts of all involved.