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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 124
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This day in search marketing history: January 11

Search Engine Land

2019: The virtual assistant devices became the fastest-selling consumer technology, dramatically outpacing wearables and VR. 2012: Google remained tightlipped about exact numbers, but a spokesperson confirmed that “since launch we’ve more than doubled the number of domestic (i.e., Google Launches A Worldwide Science Fair For Teens.

Finance 87
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 75
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 87