Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 125

Retail X-functional Launch Non-Profits 125

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. A high impact teams needs top skills. Rockboost process of building up a skill set: Personal T-shape plans. What are the decision making moments in your growth process? Create your agile process: Map (start at the end).

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. It’s not which variant collects more email addresses, it’s which variant sells more books. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will? Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

AUGUST 15, 2020

One, it starts high up in the sales process, right? You need to discover in the sales process. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. But so much is discovered in sales that’s lost often in that process.

Retail 78

Retail Start-ups Drivers/motivators Up-sell 78

SaaStr

OCTOBER 29, 2019

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. You’re going to pay a little bit more.

Price 40

Price X-functional Cross-sell Growth 40