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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In fact, it took two months for the tool to finally stop processing data. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

In the example below, Walmart uses scarcity to suggest that a laptop is in high demand and may not be available later: (Image source). during the buying process, according to one report. B2B buyers from Gen X expected phone calls and handholding. Now, the start-to-finish sales process may take place entirely online.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? The 6-Step Smoke Test Process.

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How to Automate Apps with Workflows & Integrations

ConversionXL

It’s critical that you start this process with the customer journey itself. As Smart Panda Labs says, getting other teams involved in this process is critical to get right. Certain instances require a human touch, so make sure you build in processes that allow for human intervention—even in repeatable workflows.

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12 Tips on How to Become a Manager: From 5 People Who Did

Hubspot

Next, break the projects up into two categories: small, low-commitment versus long, high-impact. During this process, Ladd offers a key piece of advice: zoom out and up. "As As a manager, you have to be able to take yourself out and up and be like, 'Who is this impacting? Because then, you end up underperforming.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

One, it starts high up in the sales process, right? You need to discover in the sales process. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. But so much is discovered in sales that’s lost often in that process.

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Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)

SaaStr

I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. I was on the product team and saw this opportunity for us to work more cross functionally across the company and focus heavily on retention and monetization. If you value speed, you might up in for an Uber X.

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