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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In fact, it took two months for the tool to finally stop processing data. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads.

Retail 134
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

In the example below, Walmart uses scarcity to suggest that a laptop is in high demand and may not be available later: (Image source). during the buying process, according to one report. B2B buyers from Gen X expected phone calls and handholding. Now, the start-to-finish sales process may take place entirely online.

B2B 130
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How to Automate Apps with Workflows & Integrations

ConversionXL

Serving content based on the answer to a user’s question (and using this insight to inform your editorial calendar) Segmenting email lists based on what a user is most interested in. It’s critical that you start this process with the customer journey itself.

CRM 143
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Day two was all about optimization / testing strategies and processes. Show the process, not just the result. Jaime Levy: Conducting Methodical Guerrilla User Research. Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience.

Growth 86
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

One, it starts high up in the sales process, right? You need to discover in the sales process. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. But so much is discovered in sales that’s lost often in that process.

Retail 75