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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign. The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024.

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The latest AI-powered marketing tech releases

Martech

Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility. Business email address Subscribe Processing. Get MarTech! In your inbox.

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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. Transparency AI-driven decision-making processes should be transparent and explainable. Business email address Subscribe Processing.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

There are things you can do to minimize the potential negative impact on performance that a radical site migration might have. Using CRO Research in the Website Planning Process. A 10-Step Process for De-Risking Website Redesigns. User testing results. How this approach fits into the overall redesign process.

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How To Pick the Best Grantmaking Solution for Your Nonprofit

Salesforce

The Salesforce nonprofit grantmaking solution, foundationConnect, was created over 15 years ago on the belief that we could support better collaboration among stakeholders in the grants management process. However, let’s be realistic: We all want grantmaking initiatives that are dynamic and provide high impact.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions. If you’re like me, who organizes marketing processes and teams with spreadsheets and documents, then Gemini has the potential to be a game-changer.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Sales teams, as a result, are conditioned toward a favorable user experience that utilizes minimalist designs to carry out actions in as few clicks as possible. Slack allows users to type a name, a message and hit send in order to connect. Zoom offers a similarly simple process for connecting. Today’s sales processes.

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