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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Depending on what’s missing in your video ads, you’ll get suggestions for high-impact improvements as well as links to handy tools that could boost the performance of your campaign. The steps listed above are part of a new Google Ads user experience that is set to launch for all advertisers in 2024.

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The latest AI-powered marketing tech releases

Martech

Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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How To Pick the Best Grantmaking Solution for Your Nonprofit

Salesforce

However, let’s be realistic: We all want grantmaking initiatives that are dynamic and provide high impact. Year-over-year strategic planning includes changes in operations, processes, initiatives, measurement of impact and outcomes, and the need to find new ways to connect with stakeholders.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Gemini Workspace Gemini’s integration with Google Workspace for business and regular drive documents has the same user experience. In my Search Engine Land article, How to create cross-functional SEO and PR , I explain how to create these high-impact cross-functional PR and SEO teams.

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Why we care about advertising: A marketer’s guide

Martech

This data is critical to improving user experience and generating targeted ads. At its core, successful advertising involves knowing your audience and identifying the most effective platform to deliver high-impact ads to your specific target group. The decline of third-party cookies.

Campaign 109
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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

You could bring in 50,000 views per month to your website through ads, but if the user experience on your website is poor, your ads are misleading, or your product descriptions aren't effectively communicating the value of your products, you might only end up with a small percentage of that traffic converting into customers.