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The latest AI-powered marketing tech releases

Martech

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility.

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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

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Why we care about advertising: A marketer’s guide

Martech

billion monthly active users in Q4, 2021, up from 381 million in 2019. Additionally, the platform has repeatedly proven itself as a strong conversion channel, driving 155% more clicks than Instagram and Facebook ads for a Jungle Topp Media experiment. For example, TikTok’s popularity has grown exponentially; it had 1.2

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

No matter what industry you’re in, email list building is still an important and high impact marketing activity. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Sales teams, as a result, are conditioned toward a favorable user experience that utilizes minimalist designs to carry out actions in as few clicks as possible. Slack allows users to type a name, a message and hit send in order to connect. Steps involved in a Slack conversation: Step 1: Open Slack.

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