Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

Retail 122

Retail X-functional Launch Non-Profits 122

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. Conversion. What types of micro-conversions produce the highest lead values?

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

AUGUST 5, 2021

Understanding this allows you to find new ways to embed this tool into the customer journey, such as: Providing a better experience interacting with the chatbot itself (better copy, conversation paths, etc.) monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible.

CRM 143

CRM Contact Consult X-functional 143

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. Jay Snyder: We think about low touch to some degree as low impact and I think that paradigm shift can change.

Retail 80

Retail Start-ups Drivers/motivators Up-sell 80

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. Changing the conversation.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86