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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

Retail 129
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The ethics of AI-powered marketing technology

Martech

helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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2020: Outreach’s Year in Review

Outreach

We earned the highest possible marks on platform features that our customers rely on — from user experience interface and workflow steps to email and calendaring and content templates. Launched the premier interactive community for sales professionals. Is it Connecticut, CT, or Conn?)

CRM 75
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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). ESR has been rightly called “conversion optimization on a large scale.”

Process 103
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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

It then hands off the conversations to their human counterparts. To do this, you only need to automate triggered messages based on user behavior. What types of behavior can launch triggered messages? Best of all, it offers a better user experience than many other sales and marketing apps. Here’s how it works….

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The Straightforward Guide to the Google Display Network

Hubspot

Your average conversion rate with GDN will be a minuscule 0.7%. Because you're targeting users that may not be familiar with your brand at all. That makes the user intent different than when an ad appears at the top of a Google results page for a high-intent search phrase. Let's define some use cases and expectations.

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Is Your SaaS Homepage As Optimized As You Think?

ConversionXL

It’s likely one of your most visited pages, acting as a proverbial launch pad. If your bounce rate is through the roof, your homepage might be experiencing failure to launch. How do you get your visitors to move beyond that starting point and into your conversion funnel? Do the same old rules from 2005 still apply?

UX 90