ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? The result? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. pic.twitter.com/T2OjzFm2U8.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86