Search Engine Land

DECEMBER 28, 2023

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. antitrust and consumer protection laws in June.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

NOVEMBER 29, 2022

Williams-Sonoma had sold Bodum products for a time but eventually discontinued selling them, opting instead to manufacture their own branded French press coffee makers. Williams-Sonoma case settled out of court, with Williams-Sonoma adding a disclaimer to their web results, “We do not sell Bodum branded products.”. The Bodum v.

Territory 100

Territory Engineering Retail Manufacturing 100

Martech

OCTOBER 23, 2023

Google search dominance Search engine competitors and claims of harm Google’s default search deals Additional legal issues Potentially anticompetitive conduct Google’s defence Dig deeper: Why we care about search marketing Google search dominance Google credits its 90% market share to being a superior platform (Sept.

Trust 73

Trust Objectives and Key Results Engineering Negotiate 73

PandaDoc

AUGUST 16, 2021

In an ever-growing contract and proposal software market, and a future that’s more digitized than we could have ever anticipated it would be, new tools and solutions are getting launched almost every year. The tool helps create professional-looking proposals in minutes and helps those who like negotiating with their up-selling feature.

Price 52

Price Contract Proposal Writing Clients 52

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. What engages and when does that sell?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

SEPTEMBER 3, 2020

In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. User-Centricity. In the tech world, this is known as responsive design.

User Experience 101

User Experience UX Price Cross-sell 101

SaaStr

SEPTEMBER 11, 2024

Lucid launched in 2010 (before PLG was a term), and their team had an intense focus on product early on, so much so that the COO at the time read through hundreds of thousands of customer support tickets to hear directly from customers. They had to invest a lot upfront to make sure they were ready to meet the needs of a global user.

Territory 101

Territory GTM Price Cross-sell 101