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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. antitrust and consumer protection laws in June.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. And share it with your sales colleagues. Table of Contents.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Do you notice spikes a few days after your content launches? image source.

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The Ultimate Guide to Sales Playbooks 

Highspot

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Value = (Knowledge + Process) x Skill x Attitude.

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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage.

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