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The B2B case for retention marketing: 7 key tactics

Martech

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?”

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

When you’re customer-obsessed, you build your products, pricing structure, payment options — your entire organization — around your customer. You tear down silos that hamper your customer experience (CX), bringing together customer data and omnichannel support into one platform to make customer interactions seamless.

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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

The sales process in B2B is not self-sufficient. In addition to the sales team’s efforts, certain tools are also required to achieve the main goal. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Number of opportunities Sales velocity opportunities do not equal the total number of leads. Opportunities are those prospects that have been qualified by your sales team. Qualified leads meet criteria such as having the budget or buying authority for your product or service. What is an example of sales velocity?

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Digital Sales Rooms: The Future of Sales

Highspot

Remote Sales and Virtual Events In an era where remote sales and virtual selling have become increasingly prevalent, digital sales rooms offer an ideal platform for engaging with prospects and customers in a virtual environment, effectively replacing the traditional in-person meetings and trade shows.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. One of the most important lessons about crossing the chasm is that the task ultimately requires achieving an unusual degree of company unity during the crossing period.