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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

By default, Screaming Frog does not extract blog publish dates, so we needed to set up a custom extraction. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. Conversely, knowing which pages were older helped us identify those that needed refreshing.

Clients 91
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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Use custom calculations for maximum accuracy. Notice how the average of CTRs does not accurately represent the true CTR for this data set.

CTR 93
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New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]

Hubspot

Google+ has historically been plagued with the "useless" label when it comes to generating social ROI, so one theory behind this ranking could be the high impact Google+ has on SEO. What is surprising, however, is that Google+ emerges as the third most popular network. of marketers use LinkedIn for branding.

CTR 78
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The Lost, Ancient Guide to Better Copywriting

ConversionXL

CTR, lift, decision fatigue, UVP). They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) The ROBIN team proves they know the customer service space… its strengths, its weaknesses and its opportunities.

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The Straightforward Guide to the Google Display Network

Hubspot

There are also endless options for customizing your audience targeting. Instead, GDN allows you to target websites by audience affinities, in-market segments, and custom intent keywords. The standard CTR for this network is still under 0.5%. Custom intent audiences. The other differentiator is volume. How does it work?

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How Google ending continuous scroll could impact ORM

Search Engine Land

The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, according to a study by Backlinko. As the ranking position drops, so does the CTR, with the #10 spot only capturing about 2.5% If your most positive content is relegated to positions beyond the 10th link, it essentially becomes invisible.