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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer. These representations of your typical customer, include demographics, responsibilities, goals, challenges, decision-making criteria, frequently used channels and content.

B2B 86
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7 Common (and Dangerous) Misconceptions About SEO

Hubspot

While that doesn''t change your prospective customers'' search behavior, there is more opportunity for you to learn from the keywords that have brought in Bing searchers. Strategic partnerships with Facebook and Yahoo, make the search engine an interesting force for some marketers. Were you able to move the needle?

CTR 76