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How SEO and content marketing work together

Search Engine Land

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. It can’t be understated how important it is these days to show up in search engines, especially Google. To sum up, each one supports the other. What is SEO? But how, exactly? See terms.

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Google Discover optimization: A complete guide

Search Engine Land

Paid Discovery ads also appear throughout user feeds as they scroll. Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Analyze user behavior and trends to understand what topics resonate the most.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. billion views. million views.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

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10 Things Every Email Marketer Can Relate To

Hubspot

When you buy a list and email people, you''re intruding upon the inboxes of people who have never even signed up to hear from you. Look internally at how your emails have been performing rather than trying to measure yourself up to some industry standard -- those are too broad and don''t account for your specific brand of marketing.