Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. To add to the user experience, the story also swipes up to fuller content on its website.

Launch 98

Launch Networking Entertainment Follow-up 98

ConversionXL

MAY 13, 2016

Jeremy Smith listed the common traits of “spontaneous buyers” as the following: They are driven by emotion. Entertainment. UIE data backs this up. Macbeth is one of many sites using a shipping threshold to increase order value: Entertainment. Entertainment is, of course, incredibly subjective.

Entertainment 73

Entertainment Sell E-commerce User Experience 73

Hubspot

JANUARY 21, 2021

This strategy is relevant to SaaS businesses and entertainment companies alike (think going to Disney with a standard ticket and upgrading to a Fast Pass). Companies typically price core products at a loss and attempt to make up the difference by pricing the captive products/accessories at a higher rate. SaaS Software.

Price 64

Price Product Profit margin Manufacturing 64

Hubspot

MARCH 31, 2015

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. This is a big one for us and we''ve seen it come up in tests before, even with sober users.

A/B testing 75

A/B testing Entertainment User Experience High impact 75

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. Did you know that the first video published on YouTube was only 18-seconds long ? What YouTube Shorts Could Look Like.

Launch 101

Launch Niche Entertainment Government 101

Search Engine Land

FEBRUARY 15, 2023

Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher. It uses dynamic pricing to allow advertisers to bid more for predicted higher-value users. Unity ads teamed up with Snap in 2020 to extend the reach of its ad supply.

Gaming 92

Gaming Networking Campaign Angle 92

Hubspot

JANUARY 9, 2020

The Google Discover launch was part of a bigger initiative that aimed to identify ways that the company could improve its overall platform, and online search experiences, in the long-term. To give you an idea of what the feed looked like, I dug up an old screenshot: Source: ComputerWorld. Follow Google News guidelines.

User Experience 74

User Experience Follow-up Entertainment Launch 74

Highspot

JUNE 17, 2020

.” Help your sellers develop new interaction and presenting skills that make virtual meetings a more engaging experience. Prior to our new WFH reality, there was more leeway with meeting agenda and follow ups. Effective, organized communication is a lifeline for a buyer who is trying to keep up.”

Sales 100

Sales Presentation Entertainment Relationship building 100

Hubspot

MAY 24, 2019

A survey conducted by Uberall tracked the responses of 1,000 smartphone owners and found around 82% of smartphone users had conducted a "near me" search between July 23 and July 27, 2018. Entertainment: 56%. Simply click "Start now" and follow the instructions provided to add your business on Google local. Banking: 50%.

Entertainment 78

Entertainment Growth Follow-up Niche 78

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

Objectives and Key Results 114

Objectives and Key Results Retail Engineering Launch 114

ConversionXL

JANUARY 18, 2022

How do you live up to your values and ensure they permeate throughout your culture? Test the brand values and messaging you come up with. Rather than action-oriented content designed to sell your product, brand marketing content should be memorable, valuable, or simply entertaining. If not, keep working on them.

Campaign 128

Campaign Trust Hospitality Growth 128

Hubspot

DECEMBER 7, 2018

Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you want your visitors to have the moment they enter your website. With the variety of WordPress video themes available, finding just one to use on your website may feel time-consuming and tedious. Two-column layout.

Education 95

Education Entertainment Up-sell User Experience 95

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Grow an audience (social followers, subscribers etc.). While there are many tactics you can use to get a response, a good heuristic to follow is asking yourself, "does my pitch offer value?". Grow your personal brand.

Referrals 68

Referrals Pitch CRM Contact 68

ConversionXL

APRIL 18, 2019

Users want to Know more about something.” The goal or activity may be to download, to buy, to obtain, to be entertained by, or to interact with a website or app.” The intent of a Website query is to locate a specific website or webpage that users have requested.” If you can answer that query clearly, the traffic is up for grabs.

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

JUNE 8, 2017

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. You can create segments based on the following attributes… Browsers. Acquisition segments. Or Firefox?

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

AUGUST 2, 2018

AdRank is calculated by multiplying your maximum cost-per-click bid with the quality of score your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. All you have to do is upload your product catalog and set up one campaign. Entertainment. Experience.

Networking 101

Networking Promote Click Through Rate Campaign 101

Hubspot

MARCH 27, 2015

Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. What''s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. 5) BuzzFeed. 7) Huffington Post.

Entertainment 78

Entertainment Transportation Technique Service 78

Hubspot

FEBRUARY 6, 2019

Amid the entertainment, culture, tech, science, and social good sections, this bright-blue media outlet also happens to be a job site. The AMA is a well-known and respected marketing association that publishes content and hosts networking and teaching events that keep members up to date on what's going on in the world of marketing.

Networking 52

Networking Referrals Contract Follow-up 52

Search Engine Land

APRIL 17, 2024

Paid Discovery ads also appear throughout user feeds as they scroll. Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Analyze user behavior and trends to understand what topics resonate the most.

Entertainment 116

Entertainment CTR Click Through Rate User Experience 116

Hubspot

SEPTEMBER 14, 2016

It’s challenging to make up for that online since pricing has declined by an average of eight percent each year for the last five years. Take note: there are best practices that all content creators should follow in order to monetize distinctive paid digital products. the design, features, user experience) is not always up to par.

Sell 65

Sell A/B testing Price Follow-up 65

Hubspot

JANUARY 4, 2013

If you haven't made up your new year's resolution yet -- or you've already failed at three or four and need a new one to tackle -- any and all of these 20 steps would be excellent considerations. 6) Follow hundreds of thousands of people every day on Twitter, and scoop 'em right up into your Google+ Circles, too.

Entertainment 78

Entertainment Follow-up User Experience Engineering 78

Hubspot

JUNE 21, 2013

The second type experiences an acute level of anxiety and concern because they know their work -- in its entirety -- does little to benefit the overall user experience of a website visitor. How to Eliminate GAUA Disorder. The eradication of this illness is simple enough -- it starts with a marketing lifestyle change.

Entertainment 76

Entertainment Engineering User Experience Campaign 76

Hubspot

SEPTEMBER 12, 2013

They want to be educated and entertained but not sold to. Or with annoying pop-ups. Or we focus more on SEO or making our sites look pixel-perfect than creating a delightful user experience. In just one browsing session I decided to join BlueApron and sign up for the weekly service. What does this all mean?

Cold Call 77

Cold Call Appointment Entertainment Promote 77

Hubspot

NOVEMBER 28, 2018

From dial-up and AOL everything to Chrome and IoT , the ~*interwebs*~ have completely infiltrated our lives. Server and network security configuration (setting up security for browsers and networks). In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world.

E-commerce 74

E-commerce SQL Networking Non-Profits 74

Hubspot

JANUARY 24, 2013

We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". For reference, we covered the following in greater detail in our first post here , but I think it's worth a quick refresher. SilkTricky is a boutique digital agency specializing in interactivity and entertainment.

Presentation 78

Presentation Represent Territory Entertainment 78

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. You can incorporate up to three questions into your quiz, making it an entertaining experience that users can engage with.

Product 131

Product Retail Entertainment User Experience 131

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. billion views. million views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MAY 23, 2013

We''ll see less and less of the easy-to-create blog posts like curated lists, and more and more thought leadership pieces, op-ed-like stories, and occasional content that''s mainly entertaining in nature (albeit on-brand). Marketers use their blogs for more than just attracting visitors at the top of the funnel and generating new leads.

Technology 75

Technology Technology Engineering Drivers/motivators 75

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 126

Engineering Niche Promote Up-sell 126

Martech

SEPTEMBER 29, 2022

We can’t expect consumers to understand the technology that goes on behind the scenes, but we can keep track of what they consider creepy and what they consider cool and create a user experience they will appreciate and enjoy. Don’t neglect pure entertainment. Summing it all up. This calls for a change of attitude.

Customers 115

Customers Entertainment Contact Service 115

ConversionXL

AUGUST 18, 2021

It helps establish: If the prospect fits your ideal buyer profile If your product can solve their problems If it’s worth following up with the prospect. One simple way to qualify leads is in the sign-up process. Ameyo takes a more subtle approach, adding “Business Email” to its sign-up form. Take Usetiful.

Product 122

Product Prospecting Up-sell Start-ups 122

Search Engine Land

AUGUST 14, 2023

If you want your content to do more than take up SERP real estate, you need to add flavor to the articles that you publish. When we think of content like search engines, we can let the user experience suffer. But what if you weren’t looking things up for SEO? Ask yourself… “So, what?”

Product 89

Product GTM Real Estate Campaign 89

Martech

DECEMBER 7, 2021

” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Catching up on InMobi Marketing Cloud. “But they’ve not given up their ambition. Abhay Singal, CEO, InMobi Marketing Cloud.

Prospecting 103

Prospecting Retail Real Estate Entertainment 103

Hubspot

JANUARY 13, 2020

Ryan works on the sales floor of a novelty electronics store and sells eerily lifelike sleeping puppy dolls that breathe (for legal purposes, I can’t actually link to their online retail page, but they exist and are terrifying; look them up.). One interesting case study is the entertainment industry — specifically the movie business.

B2C 60

B2C B2B Retail Pitch 60

Hubspot

JANUARY 10, 2019

And the convenience of having access to all your loved ones and endless entertainment and information in your pocket drove more than 200 billion app downloads last year. If you need help building your app’s wireframe, check out the following wireframe tools: InVision. JustinMind. Design your app. Test your design. Develop your app.

Launch 72

Launch Entertainment User Experience Follow-up 72

Hubspot

MARCH 6, 2014

No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. What makes this blog truly stand out, however, is the user experience that makes the design easy to navigate.

User Experience 69

User Experience Entertainment Non-Profits B2C 69

ConversionXL

FEBRUARY 15, 2018

I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. High end or not, all ecommerce stores should at least follow some basic usability principles. How they’ll be able to relax, entertain, or the activities they’ll be able to participate in?

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125