Remove Entertainment Remove Follow-up Remove Niche Remove User Experience
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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Absorb the following pointers to learn why UX is critical to your content and how to execute its principles. The UX honeycomb is a practical framework for producing content with an excellent user experience.

UX 74
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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 101
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8 Website Design Tips For Small Business Sites

ClickFunnels

I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. Here’s Susan again: “Removing clutter and opting for a clear, easy message creates a better user experience for one obvious reason. They’re busy.

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What Marketers Need to Know About YouTube Shorts

Hubspot

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. Did you know that the first video published on YouTube was only 18-seconds long ? What YouTube Shorts Could Look Like.

Launch 101
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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. To add to the user experience, the story also swipes up to fuller content on its website.

Launch 99
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

The greater your visibility, the more your brand is in front of potential followers. It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” And for good reason.

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How To Leverage The Rise of "Near Me" Searches

Hubspot

A survey conducted by Uberall tracked the responses of 1,000 smartphone owners and found around 82% of smartphone users had conducted a "near me" search between July 23 and July 27, 2018. Entertainment: 56%. Simply click "Start now" and follow the instructions provided to add your business on Google local. Banking: 50%.