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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness.

CTR 101
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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). To help businesses respond to these shifts, LocaliQ suggests the following best practices. Follow best practices and continue testing to make sure your costs are under control.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging.

CTR 129
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How SEO and content marketing work together

Search Engine Land

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. It can’t be understated how important it is these days to show up in search engines, especially Google. To sum up, each one supports the other. What is SEO? But how, exactly?

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. Do you feel like they care about educating, entertaining or understanding their customers? Up to 89% of people said they purchased a product or service after viewing a video about it, a Wyzowl research found.

Niche 98
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How To Make a Vlog [Step by Step]

Hubspot

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Batch filming will save you hours of set up and make scheduling a breeze. YouTube’s Creator Academy recommends these following specs for your thumbnail: 1280 x 720 pixels (16:9 ratio) with a resolution up to 2MB.

Niche 101
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10 Email List Management Software Tools to Grow Your Brand

Hubspot

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. MailChimp also has some impressive free options, letting you have up to 2,000 subscribers. Zapier enables you to set up workflows, which can sync to apps like Dropbox and Gmail. OptinMonster.