CTR Entertainment Follow-up Trust 
ConversionXL
NOVEMBER 25, 2020
You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging.
Search Engine Land
NOVEMBER 7, 2022
Content marketing builds trust, authority, and loyalty with those prospects. If you’ve been paying attention, most modern consumers do diligent research before making purchases, and they want to like and trust the brands they give their money. To sum up, each one supports the other. What is SEO? But how, exactly?
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Search Engine Land
MAY 30, 2023
It comes about when brands fail to do the following: Create engaging content that resonates with their audience. Do you feel like they care about educating, entertaining or understanding their customers? Viewers who see your brand consistently delivering valuable content are more likely to trust and remember you.
Hubspot
MAY 28, 2020
From the title and the opening sequence — complete with sad piano music and ominous text in the beginning ( "Trust us — we hate this too … this is hard for us both," ) I prepared myself for the sad realization that this was Cummings announcing the end of her YouTube channel. Clickbait is successful because the content often follows a formula.
Search Engine Land
APRIL 17, 2024
Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Plus, with the option to follow specific publications, it can lead to more loyal return visitors. Avoid clickbait, as this goes against Google Discover guidelines.
Search Engine Land
NOVEMBER 17, 2023
Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.
ConversionXL
NOVEMBER 28, 2022
While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok is an entertainment platform. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. A quarter of all users fall into the millennial and Gen X demographics.
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