Click Through Rate CTR Entertainment Follow-up 
Search Engine Land
APRIL 30, 2024
Who clicks your ads but doesn’t become a lead or make a purchase? Who fills out a form but never follows through to become a client or customer? Most businesses running ads already know who the “problem clicks” are from. It’s a common misconception: “An ad’s only job is to get clicked.
Search Engine Land
APRIL 17, 2024
Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Plus, with the option to follow specific publications, it can lead to more loyal return visitors. Avoid clickbait, as this goes against Google Discover guidelines.
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Search Engine Land
OCTOBER 19, 2023
I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. It’s like sending someone out to pick up a gourmet cheesesteak from Barclay Prime, and they come back with a veggie sandwich from Subway – not what you asked for.
ConversionXL
NOVEMBER 25, 2020
You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging.
ConversionXL
NOVEMBER 28, 2022
While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. TikTok is an entertainment platform. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2%
Search Engine Land
NOVEMBER 7, 2022
This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. It can’t be understated how important it is these days to show up in search engines, especially Google. To sum up, each one supports the other. What is SEO? But how, exactly?
Hubspot
JANUARY 20, 2021
When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Batch filming will save you hours of set up and make scheduling a breeze. YouTube’s Creator Academy recommends these following specs for your thumbnail: 1280 x 720 pixels (16:9 ratio) with a resolution up to 2MB.
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