Search Engine Land
MAY 15, 2023
It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Only two industries (Beauty and Personal Care, Education and Instruction) avoided a decrease in conversion rate from search ads. CTR: 6.11%. Why we care.
Search Engine Land
APRIL 30, 2024
It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. Take your ad through two passes to make sure your headlines are: Uniquely appeal to your target audience. It’s a common misconception: “An ad’s only job is to get clicked.
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Search Engine Land
APRIL 17, 2024
Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Aim to provide valuable insights, solve problems or entertain your audience. Paid Discovery ads also appear throughout user feeds as they scroll.
ConversionXL
NOVEMBER 25, 2020
You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging. Image source ).
Search Engine Land
OCTOBER 19, 2023
The CTR model will change The 10 blue links will get fewer clicks because the AI snapshot will push the standard organic results down. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously. Head terms will shrink while chunky middle and long-tail queries will grow.
Search Engine Land
JULY 28, 2023
Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.
ConversionXL
NOVEMBER 28, 2022
TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% TopView ads.
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