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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Who fills out a form but never follows through to become a client or customer? It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness.

CTR 101
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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). To help businesses respond to these shifts, LocaliQ suggests the following best practices. It's always good to know where your campaign costs are in relation to industry benchmarks. Why we care.

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25 Social Media Campaign Ideas to Try in 2019

Hubspot

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. Price: Free plan, then $19-$599/mo. OptinMonster.

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How To Use CC and BCC in Gmail Effectively

SalesHandy

To start sending an email with CC, follow the steps added below. To start sending an email with BCC, please follow the simple steps added below. Usually, recipients do not entertain this practice as it also goes against professional email etiquette. Personalized emails provide a 24.28% email open rate and a CTR of 3.87%.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74
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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The inclusion of AdMob for mobile targeting means you can get your ads to show up in Angry Birds (I know, cool, eh?) In remarketing, the audience membership duration is the number of days that you follow a user around with your ads. Consider rotating though multiple ads per campaign to combat ad fatigue.). 4) About Ad Fatigue.