Martech

FEBRUARY 21, 2025

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. If your CTR is low, part of your budget is going to the wrong people. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting).

CTR 97

CTR Gambling Click Through Rate Niche 97

Search Engine Land

FEBRUARY 20, 2024

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. There are other problems with an SEO strategy based on PageRank-passing link building, too.

Gambling 105

Gambling Cross-sell CTR Represent 105

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

MAY 19, 2023

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 117

Gambling Niche CTR Strategize 117