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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

CTR 142
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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Might be a given, but you need to build your bulk sheet before you can use this technique. However, our Custom CTR is spot on. Sign up for SMX Next.

CTR 93