Remove CTR Remove High impact Remove User Experience
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. We know our client was losing clicks and that AIO clicks are, in any case, a different user experience. Developing an improved strategy that considers these shifts. Closely measuring AIO and rethinking SEO KPIs.

Clients 91
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The Straightforward Guide to the Google Display Network

Hubspot

Because you're targeting users that may not be familiar with your brand at all. The standard CTR for this network is still under 0.5%. The next key differentiator is the fact that the user's primary interest is the website content itself -- the display ad has an indirect, secondary role in the website's appeal to the viewer.