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This day in search marketing history: March 7

Search Engine Land

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

CTR 86
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10 ways to leverage generative AI for advanced SEO

Search Engine Land

Seasonal content alignment Leverage generative AI to develop a content calendar that aligns with seasonal occurrences, literary events, book launches, or writing competitions. Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. Get the daily newsletter search marketers rely on.

Niche 129
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How to Become a Marketing Manager

ConversionXL

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. Measure results from organic social media engagement, lead generation efforts, advertising ROI, email CTR, and other tasks you’ve worked on to help your cause.

Promote 141
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How to make better SEO reports for the C-suite

Search Engine Land

Initialism: CWV, CSS, JS, API, GA4, XML, CTR, CMS, CPC, DA, LSI. As an in-house SEO, I have seen pitches from great people who clearly put in the effort. Make daily annotations of every change deployed, new campaigns launched, new landing pages implemented, and more. This is the kind of information the C-suite wants to see.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

The content marketer would continue to support by designing crucial sales collateral such as pitch desks, working with the AE to refine this content based on prospect interactions. Like Auth0, Caroo took an incremental approach: “When you are launching ABM from nothing, you have to be methodical to make sure you don’t miss anything.

Launch 100
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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. But when those end users need to pitch the product to executives, too, your content may seem bloated with technical details. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for?

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. If you work at an agency and you haven't read Blair Enns, " Win Without Pitching Manifesto ", you are doing yourself a disservice. 9 Reasons Your Retainers Aren't Bigger. 1) Your Own Marketing Sucks.

Clients 72