Search Engine Land

JANUARY 25, 2024

You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. This is suitable for performance-oriented campaigns where specific actions, such as lead generation or sales, are critical. Marital status. Education status. Home ownership status. Employment status.

Objectives and Key Results 115

Objectives and Key Results Campaign Finance Real Estate 115

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. All roads lead back to user intent. Generate the most engagement. Lead to most purchases.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Clickthrough Rate (CTR). How did your CTR compare to your open rate? Video increases CTR by 64.8%.

Real Estate 101

Real Estate A/B testing CTR B2C 101