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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. For that reason, they’re a great starting point for advertisers. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Sponsored Content: Start here, then branch out.

CTR 129
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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

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The Ultimate Guide to PPC

Hubspot

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. When done right, PPC can earn you quality leads. For instance, check out the ad that came up in my search for “hair plugs”. It’s equal to Maximum Bid x Quality Score. Benefits of PPC. Quality Score.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Don’t have any?

Territory 111
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The Ultimate Guide to Video Marketing

Hubspot

It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Always start with a timeline. Start writing your script the way you would begin a blog post — with an outline. Live Videos.

Angle 101
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. So, “bottoms up,” I suppose. 15) Clickthrough Rate (CTR). 7) Business Blogging.