Search Engine Land

MAY 7, 2024

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 91

CTR Electricity Real Estate X-functional 91

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 131

CTR X-functional Profit margin Contract 131

ConversionXL

JULY 6, 2021

Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. For that reason, they’re a great starting point for advertisers. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Sponsored Content: Start here, then branch out.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. That’s a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Lead Fuze

SEPTEMBER 2, 2023

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. For instance, check out the ad that came up in my search for “hair plugs”. In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Search Engine Land

APRIL 12, 2023

More than SEO: Full-throttle LinkedIn optimization Many LinkedIn optimization guides start and end with SEO, but I say that SEO is just the tip of the iceberg. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Make a list of these terms.

Real Estate 118

Real Estate Clients Networking Follow-up 118