Search Engine Land

MAY 6, 2024

Punching unicorns – one of the few pictures we took together that sums up our friendship better than anything else could. Mark knew how I functioned and I knew how he functioned. Several current Google, Microsoft and Facebook employees started off as Mark Irvine’s students. I remember staying up till 2 a.m.

X-functional 124

X-functional Sports Represent Start-ups 124

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.

X-functional 105

X-functional Niche Engineering Start-ups 105

Martech

OCTOBER 11, 2023

Twitter (now X) has lost much of its business audience and interest from B2B companies. It might be safer than X, but it’s having a difficult time building a B2B audience. Legacy” platforms, like Facebook, where companies quickly rushed in years ago to set up pages and/or groups, have a vast graveyard of abandoned groups and pages.

B2B 134

B2B X-functional Pharmaceutical B2C 134

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 130

Retail X-functional Launch Non-Profits 130

Heinz Marketing

JANUARY 9, 2024

These are big and important projects, so knowing where and when to start gets you the best possible chance of success. If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. Curious what that is?

X-functional 92

X-functional Government Strategize Start-ups 92

ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). A Lead Magnet + One Product Is Enough To Get Started! These shoes are waterproof” ).

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

JUNE 6, 2023

Getting started There are two ways you can go about this: Spend about 5 minutes (maybe 10 if you need to set up your computer) and run the scripts from your machine, or… Jump to the Colab I created and start playing around right away. To get one, simply head over to OpenAI's product page , and click Get started.

X-functional 100

X-functional Objectives and Key Results Follow-up Start-ups 100

Search Engine Land

MARCH 15, 2023

A step up from there (at the ninja level) is creating tabs for referencing internal/external impactful updates to the business that might impact customer experience or algorithm updates related to your industry or the type of domain you’re working on. For technical bugs: "As GoogleBot, I would like to see X."

Product 98

Product X-functional Objectives and Key Results Engineering 98

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. However, it will be up to the person to critically analyze AI’s results, determine what is true, and validate those assumptions by talking to real customers.

X-functional 124

X-functional Cross-sell Territory Retail 124

Search Engine Land

FEBRUARY 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. Being unable to avoid controversy, I couldn’t help but jump in – in an attempt to clarify a few common points and misconceptions I keep seeing pop up.

X-functional 137

X-functional Engineering Technique Start-ups 137

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 68

X-functional Referrals Sales Follow-up 68

Martech

MAY 10, 2023

Emerging processes are starting to be established at a group level. Each of these dimensions describes different functions in them that are needed for a fully functioning and progressive DAM.” On the top row along the X axis are the measures. Standardizing processes are agreed upon and centralized. Davis said. “To

X-functional 101

X-functional Strategize Process Presentation 101

SaaStr

NOVEMBER 21, 2023

Back in the day, AI was “Press 1 for x. Press 2 for x. Typically, when a person comes into your team, you buddy them up with an existing member to show how things are done. Quick and easy learning and training modules to get employees up to speed. The Takeaway — AI would give you the starting points of code.

X-functional 99

X-functional UX User Experience Gaming 99

Search Engine Land

APRIL 26, 2024

Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well.

X-functional 128

X-functional User Experience UX Follow-up 128

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Freemium to premium is one thing but how do we turn a sign-up into a wall-wall, big enterprise logo? I’ll take all the Big Apple food recommendations that you have! Anyway, let’s get into it.

GTM 87

GTM X-functional Inside sales User Experience 87

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 113

X-functional Clients Growth Start-ups 113

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 140

CTR X-functional Profit margin Contract 140

SaaStr

FEBRUARY 25, 2021

The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects. They know how to think creatively and cross-functionally. Almost immediately, your Revenue Per Lead goes up. This guy really understands how to sell up.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

Martech

JUNE 21, 2023

I ended up moving to Australia and had planned to leave that company and get a different job out there. People started bringing us together on advisory boards. We ended up having to travel to this one specific advisory board and so we started spending days together. .” It was a crash course in learning. A: It did.

X-functional 102

X-functional Technology Technology Construction 102

Martech

OCTOBER 20, 2022

Of course, there are the leaders — the chief marketing technologists and other C-level executives driving the martech ship — but how have roles evolved since we first started separating marketing technology from the IT department? Seven years ago, Brinker came up with a list of six primary marketing technologist roles.

X-functional 102

X-functional Objectives and Key Results Technology Technology 102

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Because you’ve already built a roadmap to get started in your app.

X-functional 123

X-functional Engineering Follow-up Prospecting 123

SaaStr

NOVEMBER 8, 2023

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. You have to lead the team, live up to the values, hit quotas and targets, and make money. Almost everyone grew up in the company. It’s hard to ramp up new teammates in CSM and PS.

X-functional 103

X-functional Contract Growth Quota 103

SaaStr

DECEMBER 30, 2021

But we ended up selling to several in Year 1. And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together. And they’ll ask you to pull it up in time.

Contract 103

Contract X-functional Sell Cold Call 103

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. It scans thousands of sources for information about potential customers and produces clean, accurate, and reliable contacts to kick start your sales process.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Can you believe what kids are up to these days??

Gaming 239

Gaming Commission X-functional Sales 239

SaaStr

FEBRUARY 21, 2023

Becoming less reliant on human touch takes time and planning, so take a good look in the mirror, determine how much and how fast you can do it, and then form a cross-functional plan that meets your current business goals while also working towards future ones. When can we expect X% of trial sign-ups to convert with 1-2 human touches or less?

Go To Market 79

Go To Market Growth GTM X-functional 79

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. A client once shared a quote with me that summed this up very well: “For the simplicity on this side of complexity, I wouldn’t give you a fig. Luckily, we can refer to the equation above to get started. What issues are coming up?

X-functional 102

X-functional Strategize Growth Clients 102

Search Engine Land

MAY 7, 2024

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. The x -axis shows U.S. Why does Lectric rank in the top 3?

CTR 77

CTR Electricity Real Estate X-functional 77

Martech

JUNE 6, 2023

Name the capabilities you truly need, not the product Assuming you have some success with an existing tool and want to add more of their product line, you should start with identifying what capability you need — without naming a product. You usually start paying for the tools at contract signature, not launch.

X-functional 112

X-functional Cross-sell Contract Up-sell 112

Heinz Marketing

FEBRUARY 26, 2021

It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 107

Government X-functional Angle B2B 107

SaaStr

FEBRUARY 27, 2024

What you actually end up with is quite an unprofitable business operating with -25% operating margin despite having a revenue scale of more than $600M. x in this case, you would already be at break even. All in all, this happened as a sincere effort to drive up seller productivity. What does this mean? That’s a big gap.

Go To Market 97

Go To Market GTM Non-Profits Quota 97

Search Engine Land

JUNE 2, 2023

From there, you can start to look at date-range comparisons such as: The period where traffic dropped versus the previous period. Once you know which date ranges you want to compare, you can start to see the pages that have lost the most traffic. a what is X page displaces a state of X report page). SUBSCRIBE See terms.

B2B 103

B2B Click Through Rate X-functional Real Estate 103

SaaStr

OCTOBER 7, 2020

As you scale up in SaaS, one thing I can almost guarantee is that you are going to hire some VPs who were either fired or quit their last role. And more importantly, change happens at start-ups as they scale. So many of the very best VP candidates are folks who turn over in high growth start-ups. That can be great.

X-functional 135

X-functional Teamwork Start-ups Growth 135

Martech

JANUARY 9, 2023

No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. Three examples are: Data-driven attribution. Predictive metrics.

X-functional 122

X-functional Technique Conversion Launch 122

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot.

Finance 131

Finance Contract X-functional Start-ups 131

Sales Hacker

JULY 31, 2023

When I dug deeper into what one struggling SDR in particular was doing, I realised I needed to help her fully understand every useful feature in Sales Navigator so she could speed up turnaround times. Just two weeks later, we started seeing better results. Your Book of Business is now set up!

X-functional 52

X-functional CRM Sales Lead generation 52